by our Digital Agency and Social Media Agency Optimize 360
Since it first appeared on the social networking scene, Pinterest has quickly won the hearts of Internet users looking for visual inspiration.
So what is this strange social network that seems to have revolutionised the habits of Internet users since 2010?
In this article, we'll find out how this product came about. website and what is the story behind this great success.
Pinterest is a social network based on the exchange and sharing of visual content such as photographs and still images.
Its name comes from the contraction of the English words "pin" and "interest", because it's all about users pinning their interests in visual form on virtual boards.
The site offers a wide range of ideas and inspiration, from interior design to fashion and cooking recipes.
Whereas Ben SilbermannCEO and co-founder of Pinterest, works in the offices of GoogleHe left this comfortable job in 2008 to give life to an idea that had already been kicking around in his head for a while: allowing people to share their passion and inspiration in visual form online. Two years later, with the help of a few associates, the idea was born.
In March 2010, Ben Silbermann, assisted by Paul Sciarra and Evan Sharp, launched the private beta version of Pinterest.
At the time, the site had just a few dozen users invited to test the service, including the founders themselves. The platform really took off a few months later, in May 2011, with the launch of the public version of the social network, which quickly attracted thousands of users.
At the beginning of 2012, Pinterest was already considered a resounding success, with almost 11.7 million unique users per month and ranks third among social networks in the United States.
Even more astonishingly, the site is fast becoming a reference in the field of e-commerceAccording to a study carried out in March 2012, Pinterest generates almost as much traffic on online sales sites as Twitteran older behemoth.
So it came as no great surprise when, in October of the same year, a mobile application was launched to satisfy the growing number of users.
The first official partnership between Pinterest and a website was also sealed that year, with the collaboration between the National Geographic channel and the image-sharing platform. Other prestigious brands such as Target and eBay would follow over the years.
Pinterest continues to grow popularity and strengthen its position among the major social networks.
In 2015, there were 100 million active users on the platform, almost 10 times more than in 2012.
At the same time, the company continues to develop and integrate new features to attract even more users: a search engine based on image recognition in 2015, the integration of video pins in 2016 and the ability to buy products directly from pins in 2018.
Pinterest still has many cards to play to win over Internet users and establish itself as a key social networking site. Among the avenues of development envisaged by the social network are :
So, both in terms of the unique concept that gave it birth and the innovative ideas that continue to drive it, Pinterest is much more than just a social network.
This website, a cross between social networking and image sharing, has found its real strength in its simplicity, in a world where Internet users are always looking for inspiration and originality.
We offer a full range of social network management services, including content creation, publication planning, ad management, monitoring and performance analysis.
Social networks provide a platform for interacting with your target audience, raising brand awareness, promoting your products/services and generating leads.
The choice of platforms depends on your target audience and your objectives. We'll help you identify the best platforms for your business.
We work with you to understand your brand and audience, then develop relevant and engaging content, including text, images and video.
Yes, we can create, manage and optimise advertising campaigns on social networks to achieve your marketing objectives.
The frequency of publication varies depending on the platform, your audience and your objectives. We'll draw up a publication schedule tailored to your business.
We use analysis tools to track key performance indicators (KPIs) such as engagement, web traffic, conversions and return on investment (ROI).
Yes, we will provide you with access to a dashboard so that you can monitor performance in real time.
Costs vary depending on the scope of our services and your specific requirements. We will provide you with a personalised quote after an initial consultation.
You can contact us via our website or by telephone to arrange an initial consultation.
We'll discuss your needs and develop a plan tailored to your business.
Our Social Media Agency Paris was the first to be created in 2012 by its founder Frédéric POULET.
The team of Paris SEO experts is divided into several geographical sectors:
Optimize 360 is also present throughout the Rhône Alpes region. With its
Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.
Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:
Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its
Optimize 360 is present throughout the Grand Est region of France
Our Paris Digital Agency is the first to have been created in 2012 by its founder Frédéric POULET
The team of Paris SEO experts is divided into several geographical sectors:
Optimize 360 is also present throughout the Rhône Alpes region. With its
Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.
Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:
Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its
Optimize 360 is present throughout the Grand Est region of France
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.