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Predictive Search Queries in SEO :

Durch unsere SEO-Agentur Optimize 360

Was sind Predictive Search Queries in SEO?

In diesem Artikel geht es um die predictive search queries und ihre Auswirkungen auf den natürliche Referenzierung, auch SEO genannt.

Wir werden Ihnen dieses Konzept vorstellen und erläutern, wie es funktioniert, welche Vorteile es hat und wie Sie es nutzen können, um Ihren Webseite.

Predictive Search Queries

1. Definition von predictive search queries

Die predictive search queries sind die vorausschauenden Suchanfragen, die Google aufgrund der Eingaben der Nutzer in die Suchleiste durchführen kann. Mithilfe dieser Vorschläge erleichtert Google den Nutzern die Navigation, indem es ihnen direkt relevante Ergebnisse zu ihren Suchbegriffen vorschlägt.

2. Funktionsweise von predictive search queries

Um zu verstehen, wie die predictive search queriesEs ist wichtig zu wissen, dass sie auf der Analyse von Daten basieren, die Google im Laufe der Zeit gesammelt hat. Der Algorithmus untersucht die vorherigen Suchanfragen eines Nutzers und nutzt diese, um zukünftige Suchanfragen zu prognostizieren. Der Algorithmus berücksichtigt auch die Popularität eines Themas oder eines Trends in einem bestimmten geografischen Gebiet.

3. Die verschiedenen Arten von predictive search queries

Es gibt verschiedene Arten von prädiktiven Abfragen :

  1. Trends : Der Algorithmus erkennt, welche Themen bei den Nutzern innerhalb eines bestimmten Zeitraums beliebt sind, und nimmt sie in der Suche vorweg.
  2. Benutzerdefinierte Abfragen : Diese Vorschläge basieren auf dem Browserverlauf eines bestimmten Nutzers. Sie berücksichtigen die besuchten Websites und die zuvor durchgeführten Suchanfragen, um relevante Ergebnisse vorzuschlagen.
  3. Geografische Antizipation : Hier hängen die antizipierten Suchanfragen vom Standort des Internetnutzers ab, da bestimmte Themen in verschiedenen Regionen oder Ländern beliebter sind.

4. Die Vorteile von Predictive Search Queries für SEO

Die Optimierung Ihrer Website unter Berücksichtigung von predictive search queries hat mehrere Vorteile, um Ihre natürliche Suchmaschinenoptimierung zu verbessern:

  • Qualifizierten Traffic generieren : Wenn Ihre Website in prädiktiven Suchanfragen auftaucht, ist die Wahrscheinlichkeit größer, dass sie Besucher anzieht, die sich für Ihr Fachgebiet interessieren.
  • Erhöhung der Umwandlung : Wenn Nutzer Ihre Website dank der Vorschläge von Google leicht finden, sind sie eher bereit, Einkäufe zu tätigen oder sich für Ihre Dienste anzumelden.
  • Kundenbindung : Wenn ihre Erfahrungen auf Ihrer Website positiv sind, werden die Nutzer eher wiederkommen, um weitere Suchanfragen zu stellen.

5. Wie kann man seine Website für predictive search queries optimieren?

Um die Vorteile von vorausschauenden Suchanfragen zu nutzen und Ihre natürliche Suchmaschinenoptimierung zu verbessern, müssen mehrere Maßnahmen ergriffen werden:

  1. Verwenden Sie Analysetools : um Trends und beliebte Schlüsselwörter, die für Ihr Geschäft relevant sind, aufzuspüren.
  2. Erstellen Sie relevante Inhalte : An die Bedürfnisse Ihrer Nutzer angepasst und mit den in Ihrem Fachgebiet beliebten Schlüsselwörtern. Denken Sie auch daran, diese Schlüsselwörter in Ihre Titel und Meta-Beschreibungen einzufügen, um den Nutzern Lust zu machen, auf Ihre Seite zu klicken.
  3. Verbessern Sie dieNutzererfahrung : Stellen Sie sicher, dass Ihre Website intuitiv, schnell und für verschiedene Bildschirmgrößen (Computer, Tablets, Smartphones) geeignet ist.
  4. Führen Sie einen SEO-Audit : Analysieren Sie regelmäßig die Leistung Ihrer Website, um Verbesserungsmöglichkeiten zu erkennen und die Erwartungen Ihrer Besucher besser zu erfüllen.

6. Die Bedeutung von Meta-Tags in predictive search queries

Die Meta-Tags sind entscheidend, um zu gewährleisten, dass Ihre Webseite in den Vorschlägen für vorgezogene Suchanfragen gut sichtbar ist. Denn sie ermöglichen es Google, den Inhalt Ihrer Webseiten zu verstehen und sie entsprechend den Suchanfragen der Nutzer vorzuschlagen. Daher ist es wichtig, dass Sie diesen Tags besondere Aufmerksamkeit schenken. Insbesondere das Title-Tag (</code>) und der Tag description (<code>.</code>). Ein guter Titel und eine gute Beschreibung sind unerlässlich, um Internetnutzer dazu zu bringen, Ihre Website zu besuchen.</p> <h2>7. Redaktionelle Strategien für den Blog</h2> <p>Um die Vorteile der <strong>predictive search queries</strong>Es ist auch wichtig, dass Sie Ihre <a href="https://www.optimize360.fr/de/definition/redaktionelle-seo-strategie/">Redaktionsstrategie</a>. In der Tat ist ein <a href="https://www.optimize360.fr/de/seo-360-agentur/content-marketing-seo/blog-2/">Blog</a> regelmäßig aktualisiert wird und interessante Inhalte bietet, wird die Sichtbarkeit Ihrer Website erhöhen. Sie können sich von den Vorschlägen der vorausschauenden Suche inspirieren lassen, um Ideen für Artikel zu generieren und Inhalte zu erstellen, die sich auf beliebte Suchanfragen in Ihrem Tätigkeitsbereich beziehen. Scheuen Sie sich nicht, verschiedene Formate zu verwenden: Artikel, Videos, Infografiken etc.</p> <h2>8. Die Rolle sozialer Netzwerke in predictive search queries</h2> <p>Auch soziale Netzwerke nehmen einen wichtigen Platz in den <strong>predictive search queries</strong>. Google berücksichtigt nämlich das Engagement auf diesen Plattformen (Likes, Shares, Kommentare), um die Popularität eines Inhalts zu bestimmen und ihn somit in seinen Vorschlägen für die Frühsuche vorzuschlagen. Eine aktive Präsenz in sozialen Netzwerken und das regelmäßige Teilen von Neuigkeiten und Bloginhalten sind daher entscheidend, um Ihre Sichtbarkeit bei den Internetnutzern zu erhöhen.</p> <h2>9. Lokale Veranstaltungen und Nachrichten</h2> <p>Schließlich haben wir gesehen, dass die <strong>predictive search queries</strong> berücksichtigen den Standort des Nutzers, um relevante Ergebnisse zu liefern. So können Sie diese Funktion auch nutzen, um Ihre Sichtbarkeit in einem bestimmten geografischen Gebiet zu erhöhen, indem Sie aktuelle Themen aufgreifen oder lokale Veranstaltungen organisieren. Durch diese Initiativen wird es für Google einfacher, Ihre Website zu finden, um den Nutzern Inhalte anzubieten, die sie interessieren.</p> <h2>10. Verfolgung und Analyse von predictive search queries</h2> <p>Schließlich ist es von entscheidender Bedeutung, regelmäßig die <strong>predictive search queries</strong> um Ihre SEO-Strategie entsprechend anzupassen. Es stehen verschiedene Tools zur Verfügung, mit denen Sie beliebte Suchbegriffe, den durch diese antizipierten Suchanfragen generierten Datenverkehr und die Auswirkungen auf Ihre <a href="https://www.optimize360.fr/de/seo-360-agentur/seo-tools/umwandlung/">Umwandlungen</a>. Durch die Nutzung dieser Daten können Sie Ihren Inhalt und Ihre Marketingmaßnahmen anpassen, um die Erwartungen der Internetnutzer besser zu erfüllen und so Ihre Sichtbarkeit im Internet nachhaltig zu verbessern.</p></div></div></div><footer><div class="seocrawler-footer-wrapper"><div class="seocrawler-footer-container seocrawler-container clearfix"><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="text-1" class="widget widget_text seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Uns folgen</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span> <div class="textwidget"><div class="footer-left"> <p> </p> <p class="social-footer"><a href="https://fr.linkedin.com/company/optimize-360/" target="_self" rel="noopener"><i class="fa fa-linkedin" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.facebook.com/Optimize360.fr/" 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Wenn du nicht zustimmst oder die Zustimmung widerrufst, kann dies bestimmte Merkmale und Funktionen beeinträchtigen.</p><p>Klicke unten, um dem oben Gesagten zuzustimmen oder eine detaillierte Auswahl zu treffen. Deine Auswahl wird nur auf dieser Seite angewendet. Du kannst deine Einstellungen jederzeit ändern, einschließlich des Widerrufs deiner Einwilligung, indem du die Schaltflächen in der Cookie-Richtlinie verwendest oder auf die Schaltfläche "Einwilligung verwalten" am unteren Bildschirmrand klickst.</p></div><div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Funktional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Funktional</span></label> </span> Immer aktiv </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">Die Speicherung oder der technische Zugriff ist für den Zweck des berechtigten Interesses, die Nutzung eines bestimmten, vom Teilnehmer oder Nutzer ausdrücklich angeforderten Dienstes zu ermöglichen, oder für den alleinigen Zweck der Übertragung einer Nachricht über ein elektronisches Kommunikationsnetz unbedingt erforderlich.</span></div></details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Voreinstellungen</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Voreinstellungen</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">Die Speicherung oder der technische Zugriff ist für den Zweck des berechtigten Interesses erforderlich, Präferenzen zu speichern, die nicht vom Abonnenten oder Nutzer angefordert wurden.</span></div></details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistiken</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Statistiken</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Die Speicherung oder der technische Zugriff, der ausschließlich für statistische Zwecke verwendet wird.</span> <span class="cmplz-description-statistics-anonymous">Die Speicherung oder der technische Zugriff, der ausschließlich zu anonymen statistischen Zwecken verwendet wird. Ohne eine Vorladung, eine freiwillige Einhaltung durch Ihren Internetanbieter oder zusätzliche Aufzeichnungen von Dritten können Informationen, die ausschließlich zu diesem Zweck gespeichert oder abgerufen werden, im Allgemeinen nicht dazu verwendet werden, Sie zu identifizieren.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Die Speicherung oder der technische Zugriff ist notwendig, um Nutzerprofile zu erstellen, um Werbung zu versenden, oder um den Nutzer auf einer Website oder auf mehreren Websites mit ähnlichen Marketingzwecken zu verfolgen.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Statistiken</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Eigenschaften</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Immer aktiv</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Immer aktiv</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Optionen verwalten</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Dienste verwalten</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Verwalten von {vendor_count}-Lieferanten</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Lesen Sie mehr über diese Zwecke</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Akzeptieren</button> <button class="cmplz-btn cmplz-deny">Ablehnen</button> <button class="cmplz-btn cmplz-view-preferences">Optionen verwalten</button> <button class="cmplz-btn cmplz-save-preferences">Einstellungen speichern</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Optionen verwalten</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Die Zustimmung verwalten</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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