Die Google-Richtlinien für SEO verstehen

Durch unsere SEO-Agentur Optimize 360

Die natürliche Suchmaschinenoptimierung (SEO) ist ein Schlüsselelement für die Sichtbarkeit und den Erfolg eines Webseite.

Um Webmastern bei der Optimierung ihrer Website zu helfen, Google bietet Guidelines an, d. h. Tipps und Richtlinien zur Verbesserung ihrer Platzierung in den Ergebnissen von Suchmaschinen.

In diesem Artikel gehen wir in zehn Punkten auf die wichtigsten SEO-Richtlinien von Google ein.

1. Erstellen Sie qualitativ hochwertige Inhalte

Die oberste Priorität bei SEO ist es, Ihren Besuchern hochwertige und relevante Inhalte anzubieten.. Der Inhalt sollte einzigartig und informativ sein und den Erwartungen und Bedürfnissen Ihrer Publikum. Kopieren Sie keine bestehenden Inhalte von anderen Websites, da dies Ihrer Suchmaschinenoptimierung und Ihrem Ruf schaden kann.

2. Verwenden Sie die HTML-Tags angemessen

Die Tags HTML dienen der Strukturierung Ihres Inhalts und helfen Suchmaschinen, die Bedeutung und den Kontext jedes Elements zu verstehen. Verwenden Sie die Tags </code> um das Thema Ihrer Seiten zu beschreiben, die Tags <code>.</code> um kurz in ihren Inhalt einzuführen, sowie die <a href="https://www.optimize360.fr/de/definition/hn-tags/">Hn-Tags</a> (<code><h1></code>, <code><h2></code>, <code><h3></code> ...), um Ihre Titel und Untertitel nach ihrer Wichtigkeit zu organisieren.</p> <h2>3. Optimieren Sie die URLs</h2> <p>Die <a href="https://www.optimize360.fr/de/definition/url/">URL</a> Ihrer Seiten sollten einfach und leicht verständlich sein, sowohl für Ihre Besucher als auch für Suchmaschinen. Vermeiden Sie lange und komplexe URLs und verwenden Sie stattdessen relevante Schlüsselwörter, die durch Bindestriche getrennt sind, anstatt Zahlen oder Sonderzeichen zu verwenden.</p> <h2>4. Bieten Sie eine klare und intuitive Navigation an</h2> <p>Eine gut organisierte Website ist leichter zu durchsuchen und zu referenzieren. Besucher sollten schnell und einfach auf die Informationen zugreifen können, die sie suchen. Strukturieren Sie Ihre Website in logische Kategorien, verwenden Sie ein Navigationsmenü <a href="https://www.optimize360.fr/de/blog/referenzierung/seo-referenzierung-google/wie-sie-ihre-seite-sichtbar-machen/">sichtbar</a> und effizient und setzen Sie ein <a href="https://www.optimize360.fr/de/definition/darianfaden/">Ariadnefaden</a> um den Nutzer durch die Navigation zu führen.</p> <h2>5. Achten Sie auf mobile Kompatibilität</h2> <p>Die Mehrheit der Internetnutzer verwendet heute ihr Smartphone, um im Internet zu surfen. <strong>Daher ist es entscheidend, dass Ihre Website responsive ist, d. h. für Bildschirme aller Größen geeignet ist</strong>. Google bevorzugt in seinen Suchergebnissen Websites, die für Mobilgeräte optimiert sind. Testen Sie die Kompatibilität Ihrer Website mit dem Google-Tool zum Testen der mobilen Optimierung.</p> <h2>6. Verbessern Sie die Ladegeschwindigkeit Ihrer Seiten</h2> <p>Die Geschwindigkeit einer Website ist entscheidend für die Verbesserung der<a href="https://www.optimize360.fr/de/definition/ux/">Nutzererfahrung</a> und eine gute Suchmaschinenoptimierung fördern. Suchmaschinen bestrafen langsame Websites und berücksichtigen die Ladezeit der Seiten bei ihrem Ranking. Sie können Tools verwenden wie <a href="https://www.optimize360.fr/de/definition/pagespeed-insights/">PageSpeed Insights</a> von Google, um die Leistung Ihrer Website zu analysieren und zu optimieren.</p> <h2>7. Verwenden Sie Alt-Attribute, um Ihre Bilder zu beschreiben</h2> <p>Suchmaschinen können den visuellen Inhalt Ihrer Website nicht "sehen", daher ist es wichtig, dass Sie die Tags <code><img></code> mit dem Attribut <code>alt</code> um Ihre Bilder mit einem relevanten Alternativtext zu beschreiben. Dies hilft den Suchmaschinen, den Inhalt der Bilder zu verstehen und sie richtig zu referenzieren.</p> <h2>8. Verwalten Sie eingehende und ausgehende Links</h2> <p>Links sind wichtig für die Suchmaschinenoptimierung, da sie den Suchmaschinen mitteilen, welche Websites beliebt und vertrauenswürdig sind. Sie sollten jedoch darauf achten, dass diese Links relevant und von hoher Qualität sind. Vermeiden Sie künstlichen Linktausch oder Seiten, die nur dazu dienen, ausgehende Links zu erzeugen. Was die eingehenden Links betrifft, so suchen Sie nach <a href="https://www.optimize360.fr/de/seo-360-agentur/off-site/">Backlinks</a> Naturalien von renommierten Websites, die für Ihr Thema relevant sind.</p> <h2>9. Stellen Sie eine XML- und HTML-Sitemap bereit.</h2> <p>Eine Sitemap erleichtert Suchmaschinen den Zugriff auf alle Ihre Seiten. Sie müssen eine Datei <a href="https://www.optimize360.fr/de/definition/sitemap/">sitemap</a>.xml, die alle URLs Ihrer Website auflistet, und reichen Sie sie bei der Google <a href="https://www.optimize360.fr/de/definition/google-search-console/">Search Console</a>. Denken Sie auch daran, eine HTML-Sitemap anzubieten, auf die Sie über Ihr Navigationsmenü zugreifen können, damit sich Ihre Besucher leicht zurechtfinden.</p> <h2>10. Nutzen Sie strukturierte Daten</h2> <p><strong>Die <a href="https://www.optimize360.fr/de/definition/strukturdaten-2/">strukturierte Daten</a> bereichern die Suchergebnisse und sorgen für eine bessere Sichtbarkeit Ihrer Website</strong>. Sie ermöglichen es Suchmaschinen, den Inhalt Ihrer Seiten besser zu verstehen und zusätzliche Informationen wie Notizen, Bilder oder Ereignisse direkt in den Suchergebnissen anzuzeigen. 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Ohne eine Vorladung, eine freiwillige Einhaltung durch Ihren Internetanbieter oder zusätzliche Aufzeichnungen von Dritten können Informationen, die ausschließlich zu diesem Zweck gespeichert oder abgerufen werden, im Allgemeinen nicht dazu verwendet werden, Sie zu identifizieren.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Die Speicherung oder der technische Zugriff ist notwendig, um Nutzerprofile zu erstellen, um Werbung zu versenden, oder um den Nutzer auf einer Website oder auf mehreren Websites mit ähnlichen Marketingzwecken zu verfolgen.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Statistiken</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Eigenschaften</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Immer aktiv</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Immer aktiv</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Optionen verwalten</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Dienste verwalten</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Verwalten von {vendor_count}-Lieferanten</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Lesen Sie mehr über diese Zwecke</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Akzeptieren</button> <button class="cmplz-btn cmplz-deny">Ablehnen</button> <button class="cmplz-btn cmplz-view-preferences">Optionen verwalten</button> <button class="cmplz-btn cmplz-save-preferences">Einstellungen speichern</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Optionen verwalten</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Die Zustimmung verwalten</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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